This New York based floral design studio needed an upscale look. The design constraints are as follows: elegant, sophisticated and present an upscale representation of the floral services. The logo had to work in color and one color and be able to be used across a variety of applications for web and print applications.
After looking at a few font choices, we settled on a classic serif font.
The next step was to implement a graphic detail. The brainstorming incorporated items from woodcut floral images to image that had a fleur-de-lis influence. The color choice was simple, predominate green color scheme to reinforce the product.
The result was very a sophisticated and timeless look.
