Strategic Thinker That Challenges Conventions
To be a successful designer, you need to be a problem solver.
There needs to be a clear and precise definition of the problem to be solved. Make sure the priorities and objectives are understood. This is an exercise in pulling together what the team already knows, and making sure that each member of the team is heading off to solve the same issue.
Two methods I use to achieve the solution:
Thinking out loud. Expressing thoughts verbally forces you to define them. When in a group setting, you’ll get others input leading to that incredible solution.
Visual thinking. Visualizing your thoughts with sketches, diagrams makes your thoughts much clearer. Others can see, comment and help the process.
In the end a design is successful when it properly provides the solution to the problem.
The design is more than just the completed product, there is a process behind it. Being able to communicate with the team and client of what lead to the design decisions is all part of the job. Clients need to be “sold” on the idea. Being able to sell your idea brings confidence from the client.
Over the years, I‘ve been part of many projects that clients needed that guidance to try something new or break new ground. Clients are happy to be part of that process.
I believe that everyone has a contributing factor in the outcome of the piece. There can be individualism but coming together as a team yields the best results. This will ensure engagement and ownership which makes the project enjoyable and increases productivity for the needs of the clients.
Working as a team is a great thing. The best talents of all involved should be pulled together to create the solution.
When working on a project, it’s important in designing to keep what is appropriate for the client’s brand in mind. Being able to stay within those guidelines and give the unique approach keeps repeat business.
I’m not stuck in one particular style. I adapt it to fit the clients branding and strategy. I’m flexible in my visual approach.
I’m always open to learning. It takes a certain amount of confidence to state out loud “I don’t know that”. The willingness to give it a go will yield great results.
I get great joy at the moment that I have accomplished something new. Not only does learning new things give me a sense of accomplishment, I love sharing what I have learned with others.
Very often, when we step out of our comfort zone, good things are accomplished. The result, I want to know more. It’s not always easy, many times mind-boggling. It’s been said… “ The greatest failure is the failure to try”.