This company was starting from the ground up. First step was developing an identity. The company name was already established. The goal was to have a technology feel, make the brand unique and stand out among the competition.
The client wanted to incorporate a star in the logo. The starting the process was coming up with some variations of a star. Keeping in mind that simplicity is the key, I explored technology elements. The simpler a logo is, the more memorable and adaptable it is. As it is said, less is more. After a few “Star” symbols where completed, the text variations were added.
On completion of the logo, business card where developed. The end result, an identity that is simple, clean and polished.