Smarty Pixels is a web design and development start up company. The owner needed branding and an online presence.
The website needed to creativity engage and inform the audience. The site guides the user through the companies’ services and process of obtaining the clients goals. A bold graphic approach was taken to set the company apart from its competitors.
Smarty Pixels required an identity that is clean, simple and memorable. It was a clean slate nothing was established.
Starting with the name. What would be catchy and memorable? A combination of intelligence and technology was the goal. Hmm, Smart… Smart what? Going through the process writing down every idea I could come up with. I said Smarty Pants. Hmm, liked Smarty… Then it hit me Pixels. That’s it a combination of intelligence and technology. The name was created. Smarty Pixels.
The identity look needed to be sophisticated and clean. During the logo development phase, the intention was to create a text driven logo treatment. At the onset a few typefaces were worked with in a combination of upper case & lower case. The end result upper case was the most pleasing.
Now that the type was established, I started to break up the text with a pixel squares. The pixel square needed to be incorporated in a “smart” and meaningful way. After a few design phases, the desired look was achieved.
A writer Jack Holczer developed the tagline: Smart Website. Smart Results. Teamwork = Results!
To finish the branding, a stationary package of business card, letterhead and mailing label was developed.