Times Square Alliance works to improve and promote New York City’s Times Square. The Alliance coordinates many major events in Times Square including New Year’s Eve.
The strategy was to produce a site to be used on the go. The visitor could search for items while navigating around New York City. The site is flexible to their needs. Building the site using responsive design principles was the key.
The energy of the site needed to match real life. Showing all the excitement from Broadway to the Naked Cowboy. If the user has not visited New York City, they’ll want to book a trip. An itinerary let’s the user save items and review them before and during their visit.
The simple style combined with easy navigation makes the website user friendly while providing the information of the vibrant Times Square offers.