The Project
Smarty Pixels was a web design and development start up company. They needed an identity that is clean, simple and memorable.
Design Process
Technologies Involved
Design Process
Starting with the name. What would be catchy and memorable? A combination of intelligent and device was the intention. Hmm, Smart… Smart what. Going through the process writing down every idea I could come up with. I said Smarty Pant. Hmm, like Smarty… Then it hit me Pixels. The name was born…Smarty Pixels.
The identity look needed to be sophisticated and clean. During the logo development phase, I wanted to break up the text to make it a graphic element. At the outset a pixel square was incorporated over the “i”. From there it was the process of how else to incorporate the pixel square in a “smart” and meaningful way. After a few design phases, the desired look was achieved.
The tag line “Smart Website. Smart Results” was developed by a writer Jack Holzcer. Teamwork get the results!
To finish the branding, a stationary package of business card, letterhead and mailing label was developed.
Technologies Involved
- Photoshop
- Illustrator
- Letterpress Printing
