Nichole needed an identity that represented her Life Coach business. The brand needed to be professional, calm and timeless.
This logo design started with a scribble. Yes, an actual scribble the client made. She envisioned it as a path; the journey one takes. During our logo development consultation, she mentioned the logo should be timeless and professional. Nichole also supplied brandling standards that included the typeface and color palette.
My intention was to incorporate the scribble as a graphic icon. First thought was to redraw in Illustrator and form the “path”. Then, turned the path horizontal, vertical finding what look the most natural. Horizontal format won out.
The next step to explore using the path by itself or contain it in a shape. The shape can represent the person. Placing the “path” inside the shape symbolizing the individual path one takes. Different type treatments and icon placement were explored.
Several layouts were supplied to Nichole for discussion. We settled on the icon placed between her first and last name for a timeless logo.
Sometimes a scribble can lead to a great logo.
- Sketch on paper