Smarty Pixels was a web design and development start up company. They needed an identity that is clean, simple and memorable.
Starting with the name. What would be catchy and memorable? A combination of intelligent and device was the intention. Hmm, Smart… Smart what. Going through the process writing down every idea I could come up with. I said Smarty Pant. Hmm, like Smarty… Then it hit me Pixels. The name was born…Smarty Pixels.
The identity look needed to be sophisticated and clean. During the logo development phase, I wanted to break up the text to make it a graphic element. At the outset a pixel square was incorporated over the “i”. From there it was the process of how else to incorporate the pixel square in a “smart” and meaningful way. After a few design phases, the desired look was achieved.
The tag line “Smart Website. Smart Results” was developed by a writer Jack Holzcer. Teamwork get the results!
To finish the branding, a stationary package of business card, letterhead and mailing label was developed.
- Letterpress Printing