Smarty Pixels

Website
The website needed to creativity engage and inform the audience. The site guides the user through the companies’ services and process of obtaining the clients goals. A bold graphic approach was taken to set the company apart from its competitors.

Branding
Smarty Pixels required an identity that is clean, simple and memorable. It was a clean slate nothing was established.

Starting with the name. What would be catchy and memorable? A combination of intelligence and technology was the goal. Hmm, Smart… Smart what? Going through the process writing down every idea I could come up with. I said Smarty Pants. Hmm, liked Smarty… Then it hit me Pixels. That’s it a combination of intelligence and technology. The name was created. Smarty Pixels.

The identity look needed to be sophisticated and clean. During the logo development phase, the intention was to create a text driven logo treatment. At the onset a few typefaces were worked with in a combination of upper case & lower case. The end result upper case was the most pleasing.

Now that the type was established, I started to break up the text with a pixel squares. The pixel square needed to be incorporated in a “smart” and meaningful way. After a few design phases, the desired look was achieved.

A writer Jack Holczer developed the tagline: Smart Website. Smart Results. Teamwork = Results!

To finish the branding, a stationary package of business card, letterhead and mailing label was developed.

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