The Project
Air Scent International is a leader in odor neutralizer products. They need a label for a new pet odor neutralizer that was to be introduced into the market.
Design Process
Technologies Involved
Design Process
Pet owners know how it goes, owning a pet has some drawbacks… Pet Odor! In designing the label, I took the lighter approach for the serious subject.
Using the psychological approach. First a bit of research on how colors effects the consumers buying decisions. The information supports yellow is the happiest color in the color spectrum and grabs the attention of shoppers.
Based on the findings, a vivid yellow background was used to catch the eye of the consumer and provide a friendly appearance to the product. Dog and cat characters were created showing the product can be used for each type of pet. I used illustrations instead of photos to give a generic appearance to the characters. This way a person would not base the purchase on the “breed”.
The result: a label that has friendly shelf appeal.
Technologies Involved
- Photoshop
- Illustrator
- Four Color Process Printing
