Creative solution-based designs for communication and marketing materials.

• Create robust design solutions through user data, business goals and innovation.
• Collaboration with key professionals to obtain information leading to the design solutions.
• Capable to work in interactive and print design methods.
• Knowledge in tourism, healthcare, and higher education verticals

Experience

October 2023 – Present
Senior Marketing Designer

 Bassett Healthcare Network, Cooperstown, NY (remote position) 

•  Design marketing materials for the organizations 6 hospitals, 27 community-based healthcare centers and 20 school-based health centers. 

•  Collaborate with the Communications Department in the development of a wide range of print, web, digital, and social media materials.

•  Take projects from concept to press-ready designs.

September 2015 – February 2023
Senior Creative Designer

SDLC Partners, Pittsburgh, PA

•  Development of company marketing materials for conversion-driven campaigns. Teams consist of Marketing, Sales, Service Line Leads, and Subject Matter Specialists (SMS).

• Create consistent visual brand messaging across all company communications.
• Lead social media campaigns for talent acquisition and company culture visibility. Collaborate with HR and recruiting teams to continually develop new strategies.
• Provide graphic solutions to print/interactive/video communications to accentuate the effectiveness of the company messaging.
• Knowledge with Interaction Design User Centered Design principles.
• Design applications with low and high fidelity mock-ups.
• Oversee projects filling the role of Project Manager providing leadership, direction, and mentor of a team consisting of 1-6 members.

January 2015 – September 2015
UX/Visual Designer

Insight Marketing Solutions, Wexford, PA

• Determine the message the design should portray and create visually appealing design approaches.
• Explore different approaches to solve a specific user problem(s)
• Direct the visual appearance of all new features and enhancements on client websites. Keep the interface beautiful and easy to use.
• Applied A/B split testing that improved conversion rates.
• Act as the user-advocate during the development process, subjecting earlystage designs to usability testing or expert review, and offering implementation suggestions from a user-centered perspective.

December 2012 – January 2015
Visual Designer, Consultant

Summa Technologies, Pittsburgh, PA

• Work with multidisciplinary teams in developing visual designs, wireframes, and client presentations.

BarkleyREI, Pittsburgh, PA

• Support the creative team with interactive projects in a variety of verticals.

Smarty Pixels, Pittsburgh, PA

• Led the company branding with logo design, website and marketing materials.
• Presented design concepts, contributed to pitches, brainstorming sessions, project scoping and budget estimates.

National MS Society, Denver, CO

• Entered content into the Kentico CMS system for the website redesign.
•  Image organization and production.

Blue Archer, Pittsburgh, PA

• Branding and logo design for a variety of client verticals.

March 2008 – December 2012
Senior Interactive Designer

BarkleyREI, Pittsburgh, PA

• Collaborated with the agency’s creative and management teams to produce interactive works that achieved the clients’ goals and strategies.
• Led concepts for websites, online media, mobile and other interactive media that displayed character, excitement and personality.
• Collaborated with marketing, strategists, content writers, UX team and developers.

November 2003 – March 2008
Interactive Designer

Ripple Effects Interactive, Pittsburgh, PA

• Designed websites and online marketing media for a variety of industries.
• Assisted in brainstorming interactive ideas.
• Prepared rough design concepts.