Concept One: Separate Posts
Concept Two: Animated Gif
The Project
Social media post to promote the SDLC Partners work-life balance culture.
Design Process
Technologies Involved
Design Process
One of the top 4 items that applicants want in a new job is work-life balance. Through the post we hope people will observe SDLC Partners values which encourage employees to use their vacation time and take a moment to relax. In the long run, balancing work-life will bring better results in a person’s work performance.
Each design panels shows a split screen of work-life balance scenario with supporting post copy. The post will encourages others to share what they do to achieve work-life balance by asking what they do to achieve work-life balance. A clear call to action can encourage people to share with others their work-life balance.
One idea was a 4 panel animated gif to be posted once on LinkedIn. But, in the end the team decided to split the 4 panels into individual posts with their own unique message and post copy.
My role was the concept, design, panel and post copy.
Technologies Involved
- Photoshop
- Illustrator
