Animated Gif
LinkedIn Ads
The Project
Social media talent acquisition campaign centered on targeted job roles with diversity spanning age, race, gender, and skillets. The campaign would span over one month, posting the a main hiring message and follow up with featured SDLC employees in specific job roles.
Design Process
Technologies Involved
Design Process
The first step was concept. I wanted to show how diversified the teams are SDLC Partners with the use of many diverse people. Wanted the onlooker to picture themselves as one of us, thinking from the ads, “that’s me” and take action to apply.
Then, working with the recruiters as to what job roles need filled and obtaining the person(s) who would be featured in the online posts. Then, I reached out to the consultants to obtain photo and give the “OK” that the headline matched what they do in the role. The consultants did a great job with the provided photo!
In building the story of “People Like You” concept, an animated gif would be perfect to display the message over a few panels.
The timeline: Main message animated gif posted the first week then each week after that a featured employee. Each post would link to the website career page and job opportunities.
The result: Over a months time, 4 employees applied.
Technologies Involved
- Photoshop
- Illustrator
