The Project
SDLC needed to update the existing website to generate more leads with a concentration on SEO to help drive business.
Design Process
Technologies Involved
Design Process
Auditing the existing website used several methods. User evaluations and Hotjar heatmaps and recordings. Concentrating on lead generation in the design process the pages were reorganized for better user flow and lead connection.
WordPress is the CMS system of choice. On the existing site, too many plugins were incorporated leading to a breakdown in the site structure. The revised site uses WordPress block library.
Technologies Involved
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- Adobe XD
- Illustrator
- Photoshop
- WordPress
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