The Project
This is the official state tourism website of Minnesota. They had an outdated tourism website and wanted to change the audience perspective that Minnesota is just a cold area with only winter attractions.
Design Process
Technologies Involved
Design Process
The strategy was to make the site visually inviting and show that Minnesota has the seasonal changes with a large amount of activities. The development of 3 seasonal templates was implemented, each incorporating a trip planner, robust search engine and intuitive navigation. The use of illustrations and graphic icons provided a friendly delivery of the information.
After the launched of the update site, two items where indicated, an increase of user views and increase in booked trips to Minnesota. There was also an increase growth for the website advertising which brought more revenue to Minnesota’s tourism budget.
Technologies Involved
- Photoshop
- Illustrator
- HTML
- CSS
