ESP Technology moves information from on point to another. This was the key in the logo development. The goal: To incorporate movement into the design.
The starting point was choosing a few type treatments. Then, create a few sketches of how to incorporate movement into the letters of ESP. The use of circles and lines was integrated to represent movement.
Finally a color palette was to be chosen. I looked behind the meaning of colors. Red: high energy & action, Blue: implies honesty & trust, Gray: security and reliability. The red and gray palette best served the clients goals…energy, action and reliability.
The chosen design satisfied the clients needs and provided a logo with style, movement and meaning.
- Sketch on paper