The Project
B2B email marketing to engage sales prospects and to educate on cybersecurity topics that leads to conversions.
Design Process
Technologies Involved
Design Process
Taking into account the stats that most open rates are only 17.92%, the email subject needs be a topics that that captures the readers attention. Also, the time spent reading an email can be only 10.4%.
We needed to capture the audience within the first seconds putting the main topic larger than the other information lower on the page. The topics came from what is topical in the cybersecurity industry. All the articles linked to insights, case studies or white papers on the company website.
The design was clean, organized and picked up the company branding for client recognition.
Pardot, a marketing automation platform by SalesForce was used to layout, create email lists, and capture open/click through information.
Technologies Involved
- Photoshop
- Pardot
