LinkedIn social post.
The Project
SDLC Partners honors everyone’s contribution and support each other in stretching ourselves to help our clients, each other, and the organization.
This LinkedIn social media campaign recognizes those who demonstrate commitment to the organization, including those who go above and beyond the expectations of their role.
The design to serves two purposes. First to recognize an individual contributor and second for talent recruitment. The groundwork for the project was wrapped around another recognition campaign called the G.E.M. program. Team members, managers, and clients can send in their recognitions of an individual’s good work.
Design Process
The use of an animated gif serves the purpose of multiple screens. The first highlights the individual and the second shows the providers acknowledgement statement.
Since the employee provide their own photo, the choice to convert the photo to black and white was to maintain uniformity throughout the campaign.
In addition to the design work, I crafted the social media post copy.
Technologies Involved
- Photoshop
- Illustrator