LinkedIn Social Posts
Set of Card Graphics
The Project
To coincide with the start of the baseball season, this social media talent acquisition campaign centers on featuring SDLC employees as ALL-STARS and a CTA for an applicant to become the next ALL-STAR on an SDLC Partners team.
Design Process
Technologies Involved
Design Process
It’s easy when you have a recognizable concept… baseball. Now for the look and feel of the card. I wanted it to have a bit of nostalgic print feel. To accomplish this, incorporated the white outline and watercolor filter on person along with stylized text and graphics on a cardboard background.
Included a small emblem in the upper right corner to distinguish the persons role such as Javascript Developer, Project Manager, QA Analyst, etc.
I wrote the graphic and copy. Using Hootesuite the posts were scheduled on throughout the month.
The result was a lot more social activity of the employees and their connections which encouraged applicants to submit for open employment opportunities.
Technologies Involved
- Photoshop
- Illustrator
