SDLC wanted to show support the American Heart Association at the Pittsburgh Heart Ball with an advertisement in the balls program.
Using a friendly design that used shape, text and texture made this ad stand out among the pages of the American Heart Association Ball Booklet. Not only did the advertisement support the American Heart Association but brought attention to SDLC.
Other versions combined the heart with technology. Which visually supports “Business and Technology Solutions”.
Simplicity ruled as the first layout was chosen.